The Olympic legacy – one year on

On 21st July sporting stars joined 15,000 runners to commemorate the anniversary of London 2012.  With 2,500 adults and children racing round a family friendly 1.5 mile track, the remainder of the runners tackled a 5 mile course which wound around the Queen Elizabeth Olympic Park.

The National Lottery anniversary run was started by Sir Chris Hoy whilst athletes such as Victoria Pendleton and Paula Radcliffe joined the mass runners cheered on by family and friends.  Finishing on the Olympic athletics track itself every runner who completed the course created their own special memory to treasure and add to the host of positive memories of the Olympic and Paralympic games.

The run is not the only way in which the games are being remembered.  As part of the legacy programme sports clubs across the UK have offered and continue to offer special taster days and extra coaching to tempt people to take up or return to sport.  The ongoing success of these programmes can be seen with increased numbers of cyclists on our roads and a heightened level of competition enjoyed at many sporting events.

But the legacy is not just about competition and the true legacy can be seen in those who are enjoying sport as a means of keeping fit.  Inevitably this results in an increase of sporting injuries as old joints and muscles are coaxed into working that little bit harder and those who once gaily set off on a run without any preparation discover the importance of stretching.

For physiotherapists, chiropractors, osteopaths and other health practitioners the sporting revival therefore carries the potential for an increased caseload.  But in order to benefit from this legacy potential, health practitioners may have to optimise their working time.  One option available is for activities such as diary management, client notes management and appointment reminder calls to be outsourced to a virtual assistant service.  With phones diverted and day to day practice management outsourced, health professionals can concentrate on maximising patient treatment times.

The Queen Elizabeth Olympic Park is due to open its doors fully for business in the Spring of 2014.  When it does it will offer many more opportunities to participate in sport.  In the meantime there are lots of special events, taster sessions and trials taking place across the country for those whose appetite has been whetted for Rio 2016 and beyond or who just want to take up the challenge and get a little fitter.

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