Treating the Olympic legacy

When the UK team were bidding to host the Olympic Games, one of the arguments which swayed the decision makers was the importance placed on legacy. Press coverage of this aspect of the games emphasised the legacy implications of regenerating part of London with a secondary mission of improving sporting facilities in other areas of the UK.

However, for many legacy was a lip service addition to the games themselves. Not any more. The impact of the Olympics has seen an explosion of interest in sports across the UK. Clubs have seen a massive surge in enquiries from all ages and our streets are filling up with cyclists and joggers.

Admittedly this surge in interest has been partly helped by websites such as the “things to do*” and “join in local sport**” sites which have made it easier for those interested in local sport to find out what is on in their area. However, the sites are only being successful because of the interest in sport which our Olympic success has generated.

So, with sports clubs across the land putting on taster session and extra courses, some of which are filing up almost as soon as they are announced, and with joggers and cyclists taking to our streets in numbers it is inevitable that sooner or later there will be an increased call for those who treat sporting injuries. No matter how careful a sports club is, no matter how well regulated the training; injuries are a side effect of physical activity.

This means that physiotherapists and osteopaths, chiropractors and massagers may well be seeing an increase in requests for treatment. Taking advantage of this increased demand requires the ability to maximise treatment times and minimise other administration functions. This is where a virtual receptionist service comes in handy. While practitioners are concentrating in providing treatment, the virtual receptionist can arrange appointments, answer calls, send out invoices and manage patient records.

With all the long term benefits which sport and exercise brings we hope that the Olympic legacy will last for many years to come. Helping to treat those who have stumbled along the way, getting them back on the pathway to success is the task of physiotherapists and others. Taking the administrative strain, well that is the job of the Clinic Appointments team.


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